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Disruptive Innovation Made Easy
WE LIVE IN A RAPIDLY CHANGING WORLD
Now, more than ever, organizations need to develop strategies adapted for a world that is volatile and uncertain. Protecting the core business is important, but understanding that reaching beyond the core is not just a survival tactic but also a growth opportunity.
Three Horizons of Growth
McKinsey’s Three Horizons of Growth are all about keeping you focused on growth and innovation:
Horizon 1: Maintain & Defend Core Business
Horizon 2: Nurture Emerging Business
Horizon 3: Create Genuinely New Business
WE NEED A NEW APPROACH TO TACKE HORIZONS 2 & 3
Avoid these toxic factors:
Slow decision-making process
Heavy legacy either IT or cultural
Lack of speed to adapt to new contexts
Risk aversion culture (innovation takes risks)
Acquire a new way of doing things:
Lean startup methodologies
Risk taking mind-set
More entrepreneurs less managers
Autonomy from headquarters and status quo
There's a new and easy way to put this into practice...
The Corporate Venture Studio Approach
A place that brings together the maker mentality of skilled entrepreneurs, the technical breakthroughs of universities and the resources and knowledge of mature companies.
A selected group of talent from your team, our team of experts, outside entrepreneurs, University and Industry experts, all working together, as one team, building new disruptive businesses, in a proven and effective process and in an environment that triggers the entrepreneurial spirit.
A new place, outside the organization, to build new products, services and businesses and grow them as independent and sustainable ventures.
Corporate Venture Studios allow you to...
Innovate faster and with less risk
No more costly innovation projects. With fast experimentation and validated learning, ideas can be quickly tested.
Expand your team and talent
Trust external teams to evangelize your internal teams, collaborating on-the-go and creating a new innovation culture.
Get funding from tax incentives
Corporate Venture Studios are considered R&D initiatives that can be funded by government incentives like SIFIDE.
Reach new horizons
Achieve an equilibrium between securing your core business and keeping growing through disruptive innovation. Win-win.
WHY COMON?
We have been doing this for a while.
comOn is a leading marketing agency with a digital DNA working with some of the most relevant brands for almost 20 years.
We've been fostering a great network of entrepreneurs and T-Shape talent.
We've adopted this approach for ourselves and created our own studio where 11 new startups were launched in just 4 years.
HOW WILL THIS WORK?
1. SETUP
We'll work with you on setting up the vision, governance, processes and methodologies, team and partnerships to make the studio come to life and ready to deliver.
2. LAUNCH
We can work side-by-side on the first ideation, building and launching of these new businesses.
3. AUTONOMY
When you feel comfortable taking over we will make sure to handover and step aside.
How does a typical studio innovation cycle looks like?
Ideation
(Every Quarter)
Source ideas from your organization and market research
Host Hackathons with your team, partners, students
Idea Validation
(2 Weeks)
Validate value proposition and revenue model even before building anything
Deliver landing pages, paid media campaigns, A/B tests
Build MVP
(4 - 12 Weeks)
Lean Startup Principles
Deliver Branding, Design System and Functional Product ready to market
Iterate on revenue streams
Grow
(12 Week Cycles)
Find Product-Market Fit
Growth Hacking Funnel
Deliver weekly optimization on the key metrics of the business
Your Future Competitors Won't Be Doing Things Differently...
...They Will Be Doing Different Things
Create Your Future Competitors Today.
Secure the future of your organization by antecipating your new competitors.
DO YOU REALLY NEED THIS?
You don't, but only if you are comfortable with your organization performance regarding:
Pace of change that will keep accelerating
Taking advantage of new technologies possibilities
Adapting your business to the changes in consumer behavior
Experimenting with new business models and revenue streams
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