McKinsey’s Three Horizons of Growth are all about keeping you focused on growth and innovation:
Horizon 1: Maintain & Defend Core Business
Horizon 2: Nurture Emerging Business
Horizon 3: Create Genuinely New Business
Slow decision-making process
Heavy legacy either IT or cultural
Lack of speed to adapt to new contexts
Risk aversion culture (innovation takes risks)
Lean startup methodologies
Risk taking mind-set
More entrepreneurs less managers
Autonomy from headquarters and status quo
A place that brings together the maker mentality of skilled entrepreneurs, the technical breakthroughs of universities and the resources and knowledge of mature companies.
A selected group of talent from your team, our team of experts, outside entrepreneurs, University and Industry experts, all working together, as one team, building new disruptive businesses, in a proven and effective process and in an environment that triggers the entrepreneurial spirit.
A new place, outside the organization, to build new products, services and businesses and grow them as independent and sustainable ventures.
No more costly innovation projects. With fast experimentation and validated learning, ideas can be quickly tested.
Trust external teams to evangelize your internal teams, collaborating on-the-go and creating a new innovation culture.
Corporate Venture Studios are considered R&D initiatives that can be funded by government incentives like SIFIDE.
Achieve an equilibrium between securing your core business and keeping growing through disruptive innovation. Win-win.
comOn is a leading marketing agency with a digital DNA working with some of the most relevant brands for almost 20 years.
We've been fostering a great network of entrepreneurs and T-Shape talent.
We've adopted this approach for ourselves and created our own studio where 11 new startups were launched in just 4 years.
We'll work with you on setting up the vision, governance, processes and methodologies, team and partnerships to make the studio come to life and ready to deliver.
We can work side-by-side on the first ideation, building and launching of these new businesses.
When you feel comfortable taking over we will make sure to handover and step aside.
(Every Quarter)
Source ideas from your organization and market research
Host Hackathons with your team, partners, students
(2 Weeks)
Validate value proposition and revenue model even before building anything
Deliver landing pages, paid media campaigns, A/B tests
(4 - 12 Weeks)
Lean Startup Principles
Deliver Branding, Design System and Functional Product ready to market
Iterate on revenue streams
(12 Week Cycles)
Find Product-Market Fit
Growth Hacking Funnel
Deliver weekly optimization on the key metrics of the business
Pace of change that will keep accelerating
Taking advantage of new technologies possibilities
Adapting your business to the changes in consumer behavior
Experimenting with new business models and revenue streams